Sometimes, people are hesitant to donate to nonprofits because they're not particularly sure how their funds will be used. So when we were asked to launch American Red Cross's first ever social fundraising campaign for its Fire Prevention and Recovery program, we created #givewhatfiretakes and showed potential donors just exactly what their money would buy: items commonly lost in house fires.
You can still donate here.
CD: Steve Giraldi / Henry Mathieu
AD: Miriam Langsam / Mariam Guessous / Kelsey Stalnaker
CW: Scott Muska