On the Black Mirror Season 3 premiere date, we launched Future Mashable a dark, dystopian version of Mashable, populated with (fictional) articles and essays about the potential dark sides of technological advancement. We created enough content to take over the site for an entire day, with the goal that each piece could conceivable be the jumping-off point for an episode of the series itself.
We used Mashable Velocity, a software that uses predictive analytics to inform content creation. to show how ideas spread from people sharing them. (We were doing fake news before fake news was such a real thing.)
I wrote a lion’s share of the content, including a few that freaked Netflix out enough that they didn't want to risk running them. Here are a few I worked on that went live: