In 2017, the Trump administration slashed the Affordable Care Act's advertising budget by 90 percent and cut the enrollment window in half.

To help get the word out to people who needed to sign up by the deadline, we contributed a social campaign to Coverage Coalition that highlights the importance of having insurance—and that while you might go the entire year without using it, there's always those "What if?" scenarios.


CD: Anna Milivojevich
AD: Jee-Eun Lee / Steve Baust
CW: Scott Muska