Just before March Madness 2017, Marriott announced its new standing as "Official Hotel Partner of the NCAA." We put together the "You Are Here" campaign, anchored by a spot narrated by Greg Gumbel. Throughout the tournament we reminded potential attendees (via social) that Marriott had rooms for them during one of the most hectic last-minute travel-booking times of the year.
CD: David Shanks
SR AD: Erick Rojas
SR CW: Eric Fallen / Scott Muska