For more than two decades, New Directions Behavioral Health has been a pioneer in the behavioral healthcare industry. We updated their branding to reflect the warmth, compassion and innovation the organization is so well-known for, focusing on the fact that dealing with behavioral health issues can be a lonely and isolating experience—but that it doesn't have to be. At least not any more so than seeking help for a physical malady.
Everything centered around the new tagline "Together is the way forward."
CD: Steve Giraldi / Henry Mathieu
AD: Miriam Langsam
CW: Scott Muska