Heinz was slated to launch its Seriously Good Mayonnaise in the United States in Spring 2017, about a year after it launched in U.K., where it took a swipe at Hellmann's market dominance. The brand managers asked us to get some competitive social posts ready.
I got to fulfill a lifelong dream of writing about mayonnaise, one of my favorite things in the world.
AD: Jash Brito
SR CW: Scott Muska