Sometimes when you’re running your mind can get to wandering, and this concept came to me while on a run. Then, without a brief, we took the idea to Brooks Running. They were like, “Sure, we’ll even put some paid behind it.” Shoutout to Jack Handey for blatantly obvious reasons, and let me know if you want to read some of the ones I loved that were left on the cutting room floor.
Creative Director: Sarah Holcombe / Chelsea Anderson
Senior Copywriter: Scott Muska / Corinne Brinkley
Art Director: Hannah Shams