We worked with Cathay Pacific on its #OneDayOffline campaign, flying people (some of whom were, of course, influencers) from all over the world to a cabin in upstate New York for a digital detox. For 24 hours, they left their phones and the internet behind. It may seem counterintuitive for a publisher like Mashable to encourage people to stay away from the internet, but hey, I guess that’s partially why it worked..
AdAge featured it as one of the best branded content partnerships of 2015.
Full story here.