We branded the LEGOLAND Hotel as THE 5-GAZILLION STAR HOTEL (FOR KIDS). We created and promoted amenities and experiences designed specifically for, well, kids.
A hotel for kids should have a kid CEO—a young dude with ambition, like Tommy Parker.
We let kids know the hotel staff thoroughly checks every day to ensure their rooms are monster-free.
These spots were released just before opening day.
ACD: Laurie Hollar / Harsh Kapadia
AD: Nils Philipon / Edi Loyola / Raihana Halim
CW: Scott Muska / Justine Cotter