How do you advertise a new luxury hotel for kids when it lacks some of the amenities to legally call it a 5-star hotel? By calling it what a kid would. We branded the Legoland Hotel as the world’s only 5-Gazillion Star Hotel.
A hotel for kids should have a kid CEO. One with vision and ambition, like Tommy Parker.
We let kids know the hotel staff thoroughly checks every day to ensure their rooms are monster-free.
These radio spots were released just before opening day.
ACD: Laurie Hollar / Harsh Kapadia
AD: NIls Philipon / Rai Halim
CW: Scott Muska