Millenniheirs is an original research project by ThoughtMatter and a second look at the most over-analyzed generation in history from the point of view of millennials themselves. Working with Verbate, we conducted video-based qualitative research to learn about the habits and opinions of millennials throughout the country. The results we gathered are now in “Grounded in the Groundlessness,” a research report that defies the standard white paper and brings our key insights to life. We also organized panel discussions for Social Media Week and the Flatiron 23rd Street BID’s Tech Tuesdays series.