I accidentally got Red Lobster some earned media.
In February 2016, Beyoncé released a song called "Formation," wherein she sang the lyrics: "If my boy fuck me good, I take his ass to Red Lobster." Restaurant sales spiked, and the brand tried many different tactics in an attempt to capitalize on the free publicity. I wrote a "Man Seeking Woman" Craigslist ad on the topic, searching for a date to the seafood restaurant.
Adweek thought it might be a guerilla marketing tactic.
Red Lobster tracked me down and gave me a T-shirt. And I received more than 100 responses to the ad itself. I wish I could say this was how I met the love of my life, but unfortunately it didn’t work out that way.