THE LEGOLAND TIMES NEWSPAPER
CHALLENGE: Promote Legoland Hotel's grand opening and get families stoked to spend a night or two there the first or next time they visit the resort.
IDEA: You might see a USA Today at your typical hotel doorstep each morning, but at Legoland Florida Hotel—THE 5-GAZILLION STAR HOTEL (FOR KIDS)—the concierges drop off The Legoland Times—a seasonal newspaper written for the kids.
I wrote a ton of stories for the inaugural issue, so now I have, like, 20 pseudonyms.
[Click to turn the page.]
CD: Harsh Kapadia
ACD: Laurie Hollar
AD: Nils Philipon / Edi Loyola
CW: Scott Muska