Few things put a place on a map more than having its own official currency. So to help LEGOLAND stand out in Florida’s cluttered tourist attraction market, we partnered with Travelex to introduce LEGOLAND Dollars to foreign currency exchange boards in international airports.
We created a LEGOLAND Dollars section for Travelex's website that showed tourists some of the fun things they could use LEGOLAND Dollars for at the resort, and to help them find their closest participating exchange location. It also drove them to a LEGOLAND Florida trip-booking page.
CD: Harsh Kapadia / Laurie Hollar
AD: Nils Philipon / Edi Loyola
CW: Scott Muska