CHALLENGE: Promote the Troy-Bilt Flex—a piece of outdoor power equipment that features one engine and multiple attachments to tackle myriad lawn-care tasks—to Millennials.

IDEA : Challenge two world-class pro groundskeepers to mow popular emoji into a stadium's outfield, using only a Troy-Bilt Flex, and use Mashable's Millennial audience reach to get eyes on the project.

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