The 100 Gates Project is a public arts, graffiti deterrent and neighborhood improvement program that connects businesses and merchants with artists to paint murals on roll-down security gates. The program needed to establish a brand identity to increase awareness and to help garner grant funding to help it expand into other neighborhoods and boroughs in New York City beyond the Lower East Side, where it originated.
We positioned the initiative as the outdoor, open air, free-of-charge art gallery that is open when every other gallery is closed for the night and early morning.
When I presented this manifesto to the client, the executive director cried. Like, good tears. I think.
ECD: Trenton Kenagy
DESIGNER: Steve Baust
CW: Scott Muska