We worked with Cathay Pacific on its #OneDayOffline campaign, flying people (some of whom were, of course, influencers) from all over the world to a cabin in upstate New York for a digital detox during which they left their phones and the internet behind for 24 hours. It may seem counterintuitive for a publisher like Mashable to encourage people to stay away from the internet and, well, us, but we realize balance is extremely important, and that there really can be too much of a (mostly) good thing. AdAge featured it as one of the best branded content partnerships of 2015.
Full story here.
CW: Chloe Schneider / Scott Muska