We worked with Cathay Pacific on its #OneDayOffline campaign, flying people (some of whom were, of course, influencers) from all over the world to a cabin in upstate New York for a digital detox during which they left their phones and the internet behind for 24 hours. It may seem counterintuitive for a publisher like Mashable to encourage people to stay away from the internet, but we realize balance is extremely important, and that there really can be too much of a (mostly) good thing. AdAge featured it as one of the best branded content partnerships of 2015.
Full story here.
CW: Chloe Schneider / Scott Muska