THE DREAM BOOK

The Dream Book has always been a comprehensive guide to all aspects of a Disney Vacation Club timeshare. But it was being underused due to its info-packed, brochure-like layout. While still serving as a compelling sales and member tool, the book needed to become a more engaging piece of content. We reinvented the Dream Book to read like a high-end travel magazine, with a modern editorial design and curated articles of content.

Essentially, I wrote the literal book on Disney timeshare properties as a direct mail asset for prospective members, as well as current members looking to diversify the resorts they chose to visit. I have not visited many of these resorts, but I can still tell you more about them than many people who have.

CRM

The Disney Vacation Club Marketing Automation Solution (MAS) program is a trigger-based CRM program that engages prospects and leads across several channels (email, direct mail, social) and multiple communication flows—each of which is targeted at a specific prospect or lead mindset and position in the purchase funnel. Then, once someone becomes a member, they start a whole new journey bespoke to their interests and what they most want to get out of a Disney Vacation Club membership.