Heinz was slated to launch its Seriously Good Mayonnaise in the United States in Spring 2017, about a year after it launched in U.K., where it took a swipe at Hellmann's market dominance.
The brand managers asked us to get some competitive social posts ready for the time around the release. They combine a little bit of light trolling with reminders that Hellmann's is the best (and best-selling) mayo in the U.S. Some also hit on the 100% cage-free eggs initiative, and its dedication to using responsibly sourced ingredients.
I got to fulfill a lifelong dream of writing about mayonnaise, one of my favorite things in the world.
AD: Jash Brito
SR CW: Scott Muska