We applied consumer branding and design principles to the Constitution—a document that had never really been branded before. The hope was to elevate the important messages contained in the document and spark an ongoing, multi-faceted movement around its importance.
We started with a redesign to make it more visually exciting and easy to read. Then, through an awareness campaign, several client partnerships and some crowdfunding help, we set out to get as many copies as possible into the hands of the nation's students. We called the whole thing the FOR THE PEOPLE PROJECT.
We launched a Kickstarter campaign to fund printing and shipping costs to send our Constitutions to schools across the country. When a backer chose a reward tier that included a copy of the book, we pledged to print and send an additional copy to a school on their behalf. We raised more than $15,000 in a month.
Every day, we posted fresh content to our channels before, during and after the Kickstarter campaign, keeping momentum going and updating followers on how the project was progressing.
A video hosted by comedian and HQ Trivia host Scott Rogowsky helped illustrate the disconnect between many citizens and the Constitution.
I wrote every single word of the FOR THE PEOPLE PROJECT website. In 48 hours.
National Constitution Day (September 17, 2017) presented a timely opportunity to generate more momentum around the project. With support from Mirko Ilić Corp., The Constitutional Sources Project (ConSource), and The Cooper Union, we organized the We the People Poster Exhibition to bring the For the People Project to life in a new way. We curated interpretations of the Bill of Rights through poster designs, each donated by twelve prominent designers from across the nation, including Milton Glaser, Jessica Hische, Edel Rodriguez and Jonathan Key.